CORPORATE PROFILE :

The diversity of the group’s functions encompasses the entire gamut of the jewelry business from sourcing raw goods to supplying finished products. We have however developed certain trade competencies over the years. They are essentially our adeptness at Jewelry Design, Jewelry Manufacture & International Marketing. We cater to markets across the world; the multiplicity of design requirements necessitates designing versatility in-house. We therefore have specific teams designing for specific markets. Our designs range from variations of standard designs to the more specific tailor made requirements of some of our clients in each market. To further this and to integrate forwards we have an in house manufacturing capability that manufactures our entire product mix.

Our manufacturing strength constitutes the very foundation of our business operation. We have a diamond cutting facility with over 5000 skilled personnel and a jewelry manufacturing operation supported by 2000 skilled workers. We have also over the years developed various systems and processes to optimize output. To meet our varied manufacturing requirements we have the ability to source all sizes and qualities of stones, colored stones and metals (e.g. Platinum, Titanium, Steel etc) based on requirement.

We constantly monitor our client’s sales trends. This gives us a fair indication of future projections. Hence steady buoys of fast moving designs, seasonal trends (designs), and stones are maintained internally. Finally our offices and direct marketing initiatives in key and developing markets help us keep at the very edge of business. We have offices in all key markets across the world. Our staff is completely entrenched in each local market. The focus is on understanding consumer needs, fashion- trends & the general dynamics of the economy. Our new business initiative encompasses participation in all major trade fairs/expos, advertisements in trade periodicals & direct marketing efforts in emerging markets. Our key markets are the U.S.A, Europe, Middle East and countries in the Far East. The U.S is currently our biggest consumer of diamonds and jewelry.